Pricing feels unclear until users see the comparison table.
“I can't tell what's included.”“There should be a compare button.”
12 / 12 SESSIONS · CONFIDENCE 94%
HONNE · 本音
Users don't always say what they mean.
Honne runs the interview for you — and hears what users actually mean. Built for design and product teams who are tired of flat survey answers.
3 people mentioned this
“I can't tell what's included.”
— Study 4, Session 12 · see in context ↗
Interview in progress02:47
I think the pricing is confusing, honestly.
Like, I can't tell what's included.
What would make it clearer — specific examples, a comparison, or something else?
Honne is thinking…
HOW HONNE WORKS
End-to-end — from the first question to the final insight.
No stitching together a recruiting tool, a testing tool, and a spreadsheet. One link, three acts.
01 · BUILD
Assemble a study in 8 minutes, not an afternoon.
Pick from 11 study types — prototype, first click, preference, card sort, tree test, interview, and more. Drop in your Figma link or upload your image. Write the questions you actually care about. Done.
No 27-field survey builder. No branching-logic PhD required.
01 · BUILD
Assemble a study in 8 minutes, not an afternoon.
Pick from 11 study types — prototype, first click, preference, card sort, tree test, interview, and more. Drop in your Figma link or upload your image. Write the questions you actually care about. Done.
No 27-field survey builder. No branching-logic PhD required.
Add a section
Prototype
First Click
Five-Second
Preference
Card Sort
Interview
+ 5 more
03 · UNDERSTAND
Read what they meant, not what they typed.
Honne reads every session and surfaces the quotes, clusters, and patterns that matter. With source citations. No more hand-coding 40 interviews while your launch slips.
Every insight links back to the exact moment someone said it. No black boxes.
3 insights from 12 sessions
Seven participants abandoned the second survey step.
“I got bored scrolling the survey.”“Why are there two pages of questions?”
8 / 12 SESSIONS · CONFIDENCE 88%
Most users expect the help link at the top, not the bottom.
“I looked in the header first.”“Help should be in the nav, not the footer.”
10 / 12 SESSIONS · CONFIDENCE 91%
The best research tool is the one that hears honne.
Japanese for your private, inner truth. The opposite of tatemae — the face you present in public. Users tell product teams tatemae every day. We built Honne to surface what they actually meant.
ELEVEN METHODS, ONE TOOL
Whatever you need to learn, Honne has a way.
From first impressions to information architecture to AI-moderated interviews. Type what you're trying to learn and we'll show you which method fits.
Which test fits what you're chasing?
Five-second tests for first impressions. Tree tests for IA. Interviews for the 'why.' If you're unsure, tell us the question and we'll pick.
0 method(s) match your query
Prototype Test
Test an interactive Figma prototype
First Click
Where do users click first?
Five Second Test
Quick impression test on a design
Preference Test
Compare two or more designs
Card Sort
Organize items into categories
Tree Test
Test information architecture
Navigation Test
Can users find what they need?
Live Website
Test on a live website URL
Survey
Questionnaire with AI follow-ups
Interview
AI-moderated research interview
Recording
Capture screen and audio
START FREE — NO CARD, NO CALL
Stop guessingwhat users want.
Run your first study today. Ten minutes from "I should test this" to watching real participants interact with it.
Free forever for up to 10 sessions2-minute setup