Prototype testing
YesBest-in-class Figma hotspot analytics
Yes
YesFigma URL + upload
COMPARE
Honne vs Maze vs Lyssna.
An honest side-by-side. The categories where Honne leads, the categories where it doesn't, and who should pick which tool.
Every research-tool comparison is written by the vendor, so they all conclude the vendor wins. This one won't. Honne loses on panel size, on public reviews, and on one thing the incumbents have that we don't: five years of scar tissue.
What we lead on: an AI moderator that adapts to what participants actually say, insights with source citations, and pricing a team can explain to finance in one sentence.
Methods
CapabilityMazeLyssnaHonne
First-click test
Yes
Yes
Yes
Five-second test
Yes
Yes
Yes
Preference test
Yes
Yes
Yes
Card sort
Yes
Yes
Yes
Tree test
Yes
Yes
Yes
Navigation test
Yes
Partial
Yes
Live website testing
Yes
Yes
Yes
Surveys
Yes
Yes
YesOptional AI follow-ups
AI-moderated interviews
Honne's unique angle: the AI asks the follow-up question a researcher would — not a fixed script.
PartialAI follow-ups only, not full moderation
PartialAvailable, paid tiers only
StrongCore product
Session recording (screen + audio)
No
No
Yes
Analysis
CapabilityMazeLyssnaHonne
Auto-extracted insights
YesHigher tiers only
YesPaid tiers
YesAll tiers
Insight-to-quote source citations
Every insight links back to the exact moment a participant said it. Honne's default; others require manual re-reading.
Partial
No
Strong
Theme clustering across sessions
Yes
Partial
PartialShipping Q2 2026 — see /roadmap
Session replay / video playback
No
No
Yes
Participants
CapabilityMazeLyssnaHonne
Built-in participant panel
Maze and Lyssna maintain their own panels. Honne does not — you bring your users, existing audience, or Slack community. Intentional: it keeps costs down and signal up.
Yes5M+ across 180 countries
Yes690K across 124 countries
NoBYO participants
Share-link distribution
Yes
Yes
Yes
Incentive-pool integration
YesVia panel
YesVia panel
NoTremendous integration on roadmap
Pricing
CapabilityMazeLyssnaHonne
Published pricing (no sales call)
PartialStarter + Team published; Org requires sales
Yes
Yes
Free tier
Partial1 project, 3 blocks
YesMost methods included
Yes10 sessions / month
Entry paid plan
Yes$99/mo Starter
Yes$82/mo Starter (1 study/mo)
Yes$199/mo Pro — unlimited studies, 1,000 AI sessions
Study cap on paid plans
No
YesStarter 1/mo, Growth 3/mo since Nov 2025
NoUnlimited studies on Pro
All-in annual cost for an active team
Partial$10K–$15K+/yr typical
Yes~$2K/yr + panel credits
Yes$2,388/yr at Pro · flat
Trust
CapabilityMazeLyssnaHonne
Public reviews (G2, Capterra, TrustRadius)
Yes300+ reviews, 4.5★
Yes86+ reviews, 4.6★
NoNew — earning them
SOC 2 Type II
Yes
Yes
PartialType I in progress
GDPR-ready DPA
Yes
Yes
YesAvailable on request
Public roadmap + changelog
Partial
Partial
YesShipping in-product
Who should pick what
PICK MAZE
If you need insurance.
You need the most mature Figma integration, a 5M-participant panel, 30+ integrations, and assurance that whatever feature research asks for is probably already there. Annual research budget is $10K+.
PICK LYSSNA
If you run few studies a month.
You run ≤3 substantial studies a month, value pricing you can explain to finance, and are fine stitching Zoom for live interviews. The default rational pick for a small design team.
PICK HONNE
If you want the AI moderator.
You want AI-moderated interviews that actually ask the follow-up a researcher would — not a fixed script. You bring your own participants. You want insights with source-cited quotes. You value being close to the team building it.
THE HONEST PART
Honne is new. Here's what that means.
We don't have a panel of 5M participants. We don't have 300 G2 reviews. We don't have SOC 2 Type II yet (Type I is in progress). These are real gaps and we won't pretend otherwise.
What we do have: a working product, 11 research methods, an AI moderator you can feel in the product within ten minutes, and pricing a finance team understands. Plus the ability to fix what you need fixed — not in a quarter, in a week.
If what you need today is a mature platform with a panel, pick Maze or Lyssna. If what you want is the research tool we wish existed five years ago — try us. Start free →