GUIDES
Research, taught as craft.
Short, specific articles for the moments when you wonder ‘what’s the right method for this?’
How to write research questions participants actually want to answer
A short checklist: specific, opinion-led, answerable in a sentence. Plus 8 example questions rewritten from bad to good.
Running a five-second test on your pricing page
Five seconds, one screenshot, one question. A workflow for catching pricing confusion before it ships.
Designing card sorts for an IA overhaul
When you're rebuilding a navigation and 'we'll just ask users what they want' isn't enough, this is the method. A practical walk-through.
When to move from surveys to interviews
Surveys cap out at the end of your own imagination. Here's how to tell when you've hit that cap.
Reading qualitative data without drowning in it
A method for getting from 30 interview transcripts to three product decisions in a single afternoon.
Recruiting participants without a panel budget
Six sources that work when you don't have $30/session to pay a recruiter. In order of signal quality.