ABOUT HONNE
You already know what to ask. We help you hear the answer.
Built by people who spent too many afternoons copy-pasting interview transcripts.
You've been here. A study is running, the clock is ticking, and you're staring at a spreadsheet of 40 half-finished survey responses trying to guess what people actually meant. You don't need another tool that asks the same six questions everyone else does. You need one that listens.
The problem is not data
Most research tools treat your users as form-fillers. Fifteen radio buttons. A Likert scale. A comment box that fills up with "it was fine." You run the study, wait a week, and end up with data — not understanding.
The missing piece is the follow-up. The "wait, what did you mean by that?" The moment an actual researcher would lean forward and dig deeper. That's the moment most tools skip. We built Honne around it.
The best interview question is the one you didn't plan.
Why the existing tools miss it
The enterprise platforms were built for compliance teams and market researchers who need charts for board decks. The indie survey builders were built for email-list signups. Neither was built for a design team trying to decide whether the new pricing page is confusing.
We tried them all. Maze is great for prototype clicks. Lyssna is solid for quick recall tests. Dovetail is where the raw interviews get tagged by hand over three afternoons. Honne replaces none of them exactly — it replaces the space between them, the bit where a research question becomes an interview, a survey, or an observation, and the insights flow back as quotes you can cite.
Research tools should read like a colleague, not a dashboard.
What changes when Honne hears honne
Every conversation adapts. The AI moderator reads what your participant just said and asks the follow-up you would have asked. No script. No branching logic you had to maintain.
Every insight cites its source. When the product lead asks "wait, where did you hear that?" — you click through to the exact sentence in the exact session. No more "I saw it somewhere in the transcripts."
Every study takes ten minutes to set up. Because staring at a blank canvas is its own form of procrastination.