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Notes from research practice.
How we think about running UX research that actually changes product decisions.
April 18, 2026
Reading 30 interviews in an afternoon — a workflow
A concrete process for synthesizing a lot of qualitative data fast. With the specific mistakes we kept making and stopped.
April 9, 2026
The one follow-up question that changes every interview
'What did you mean by that?' is the junior version. Here's the grown-up version, and why it reliably digs twice as deep.
March 26, 2026
When a survey is the wrong tool — and what to reach for instead
Surveys quantify what you already understand. If you're still trying to figure out what people mean, you need something else. A decision framework.
March 12, 2026
Five research questions that actually move product decisions
The difference between 'nice to know' and 'actually useful' comes down to five question types. Here's the list.