A new look, head to toe

Honne has a new brand — warmer typography, quieter colors, and a landing page that tells you what we actually do.

You can now look at Honne without wincing. The whole surface — landing page, study builder, participant view, session replay, insights — got a visual rebrand this week.

New typography. Fraunces for headlines (a warm, slightly old-fashioned serif that feels like a print magazine, not a dashboard), Inter for UI, and a monospace for dates and metadata. It reads like something a person made.

New colors. Cream instead of white. Plum instead of black. Coral as the single accent. Nothing in the interface is generic SaaS blue anymore. The palette came from studying editorial design — the goal is a product that feels like it belongs in a design review, not a procurement spreadsheet.

New logo. An ensō ring with a warm inner dot. The name Honne (本音) means the truth a person holds underneath what they say — the honne inside the tatemae. The ring is the outer face; the dot is what we're listening for.

None of the product behavior changed. Every study, session, and insight is exactly where it was. But a product built for listening to real users deserves a surface that feels like it was made for humans, too.